Elements and Performance Criteria
- Clarify context for the concept.
- Generate concept.
- Generate a range of different, innovative and creative approaches for the concept.
- Review different approaches for technical feasibility, innovation, creativity and acceptance to client/audience.
- Identify potential constraints and access their impact on the concept.
- Take account of social, ethical and environmental impacts in generating the concept.
- Select possible approaches that meet the key objectives, and draft proposals in an appropriate format.
- Consult on concept.
- Adjust and refine concept.
- Develop concept to pre-operational stage.